Public Relations

Public Relations is all about how a company communicates with its different audiences, it is not simply a question of drafting a press release and sending it out and hoping it will make the grade.

For Jelly, good Public Relations covers:

Media Relations
Stakeholder management
Press release and feature writing
Internal communications

Client communication
Community relations
Shareholders communications
Reputation building

Media Relations

Media Relations concerns itself with obtaining positive coverage in the press, and can cover local, trade and national press, website or television and radio broadcasts. Having the press on your side, shapes favourable attitudes towards your company, it can help a product sell or set a company apart from the competition.

Stakeholder management

A stakeholder is anyone who has an interest in your project or will be affected by its deliverables or output. Stakeholder management seeks to bring understanding and good relations between an organisation and it stakeholders. A typical stakeholder plan will categorise stakeholders in terms of importance, it will address what should be achieved with that stakeholder and the ongoing actions to ensure success.

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Press release and feature writing

The written word is one of the biggest components in shaping a company’s reputation. How you put across a message can be the difference between apathy and response. In terms of press release writing, thorough research and strong delivery can make a journalist take note of your release, as opposed to consigning to the paper bin. Feature writing is concerned with drafting longer articles as guest pieces into newspapers and trade journals.

Internal communications

A company doesn’t have to employ 10,000 people to have a complex internal structure. We have frequently sat down with clients and heard them explain the strategic goals of the company only for them to add ‘if only they understood’, meaning their staff. The dissemination of information through these structures can frequently be haphazard and inefficient (the typical ‘scattergun approach’). Whereas a more structured and planned approach can lead to a variety of quick wins from new opportunities for cross-selling to improved morale.

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